Track Where Applicants Come From with Custom Application Links

Augusta allows you to create custom application links so you can track exactly where your applicants are coming from.

Every applicant who applies through one of these links will automatically have their source recorded in the Channel field of their Augusta profile.

This gives your agency valuable insight into which recruiting efforts are generating applicants—helping you invest more in what works and less in what doesn't.

In This Article

• Use Augusta's pre-built tracking links
• Create your own custom tracking links
• Creative ways to use channel tracking
• Where to view applicant sources

Option 1: Use Augusta's Pre-Built Tracking Links

Augusta already includes tracking links for many common recruiting sources.

To copy one:

1. Go to your Augusta Dashboard.
2. Click Copy Application Link.
3. Select the recruiting source.
4. Copy the link.
5. Share it wherever you're recruiting.

Every applicant who applies through that link will automatically be tagged with that recruiting source.

Option 2: Create Your Own Custom Tracking Links

Want to track a recruiting source unique to your agency?

You can easily create your own.

1. Go to your Augusta Dashboard.
2. Click Copy Application Link.
3. Copy your Website application link.
   • 
4. Paste the link in your browser & replace the "website" keyword with your own custom source

Example:

https://jobs.augusta.care/apply/YOUR-AGENCY?channel_source=Website

Replace Website with your own custom source.

Example:

https://jobs.augusta.care/apply/YOUR-AGENCY?channel_source=Caregiver_Sam

Now every applicant using that link will appear inside Augusta with the Channel: Caregiver_Sam

Creative Ways to Use Channel Tracking

Almost anywhere you can share a link, you can track your recruiting results.

Some popular examples include:

Employee Referral Programs

Give each employee their own application link.

Examples:

• Caregiver_Sam
• Caregiver_Amanda
• Office_Mary

When an applicant applies, you'll know exactly which employee referred them—making referral bonus programs easy to manage.

Community Recruiting Partners

Create tracking links for organizations that help promote your agency.

Examples:

• Hospital
• Rehabilitation_Center
• Senior_Center
• Assisted_Living
• Chamber_of_Commerce
• Community_Event

This allows you to measure which partnerships are generating applicants and strengthen the relationships producing results.

Phone Calls & Walk-Ins

If someone calls your office asking about employment, don't simply tell them to apply online.

Instead, apply on their behalf using a dedicated tracking link such as:

Office_Call_In

Now your recruiter immediately has:

• Their application
• Their contact information
• Their recruiting source
• (If enabled) Their meeting already booked

This creates a much smoother experience for both your team and the applicant.

Job Boards & Online Recruiting

Track every place you're advertising jobs.

Examples:

• Facebook
• Facebook_Group
• Craigslist
• ZipRecruiter
• Snagajob
• Community_Job_Board

This helps you identify which recruiting channels are producing the strongest applicant flow.

Tips

• Use underscores (_) instead of spaces.
• Give every recruiting source its own tracking link.
• Test your link before sharing it publicly.

Where to View Applicant Sources

After an applicant applies, their recruiting source will automatically appear in the Channel field of their Augusta profile.

Over time, this allows your agency to identify:

• Which recruiting channels generate the most applicants.
• Which employee referral programs are working.
• Which community partnerships are producing results.
• Where to invest more of your recruiting efforts.

If you have any questions or need support, please email hello@augusta.care.