Indeed is placing greater emphasis on clear, accurate, and professional job postings. Job titles that appear promotional, misleading, discriminatory, or spam-like may receive less visibility, require sponsorship, or be removed from Indeed.

To help protect your job performance, Augusta reviews the title of each Smart Post connected to Indeed and alerts you when it may conflict with Indeed’s job title policies.

In This Article

• Why job title quality matters
• What Augusta’s Indeed-safe title alert checks
• What happens when a title is flagged
• How to write a strong caregiver job title

Why Job Title Quality Matters

Indeed recommends using simple, searchable job titles that accurately describe the position.

Titles should not include details such as pay, location, shifts, bonuses, or promotional messaging. Indeed also advises employers to avoid all caps, excessive punctuation, symbols, emojis, and keyword stuffing.

Indeed may reduce the visibility of jobs that do not meet its quality standards. In some cases, a job may require sponsorship or be removed altogether. Learn more here.

Indeed’s broader marketplace changes also reflect a growing focus on unique, trustworthy jobs and a high-quality experience for job seekers. Augusta’s Indeed-safe title alert is designed to help your agency adapt to these changes before a title creates an issue.

How the Indeed-Safe Title Alert Works

When you create or edit an Augusta Smart Post connected to Indeed, Augusta reviews the job title before it is sent to Indeed.

An alert may appear when the title includes content such as:

• Promotional or clickbait language
• All-capital words or phrases
• Excessive punctuation or symbols
• Emojis
• Pay, bonuses, schedules, or locations
• Repeated or unnecessary keywords
• Potentially discriminatory language
• Other wording that may conflict with Indeed’s policies

The alert explains what may need to be changed and shows the safer title Augusta recommends sending to Indeed.

What Happens When a Title Is Flagged?

You will have two options.

Accept Augusta’s Recommendation

Augusta will send the revised, policy-aligned title to Indeed.

Your original title can still appear on your website careers page and through other Smart Post destinations, while the safer version is used specifically for Indeed.

For example:

Original Smart Post title:
Female Caregiver

Title sent to Indeed:
Caregiver

Another example:

Original Smart Post title:
SIGN-ON BONUS – FULL-TIME CAREGIVER!!!

Title sent to Indeed:
Full-Time Caregiver

This allows you to keep relevant messaging on your own careers page while protecting the version submitted to Indeed.

Keep Your Original Title

You may reject Augusta’s recommendation and continue with your original title.

Before doing so, you will be asked to acknowledge that the title may affect your job’s visibility or create a risk of the job being flagged, requiring sponsorship, or being removed by Indeed.

Augusta provides the alert to help you make an informed decision, but Indeed ultimately determines how jobs are reviewed and displayed.

How to Write an Indeed-Safe Job Title

Use the real name of the position and keep it short.

Strong caregiver job title examples include:

• Caregiver
• In-Home Caregiver
• Personal Care Assistant
• Certified Nursing Assistant
• Home Health Aide
• Live-In Caregiver
• Full-Time Caregiver
• Part-Time Caregiver

Avoid titles such as:

• CAREGIVERS NEEDED NOW!!!
• Earn $25/hr – Apply Today!
• Female Caregiver Wanted
• Amazing Caregiver Opportunity $$$
• Caregiver CNA HHA PCA Home Care Jobs
• Caregiver – Anaheim – Weekends – Sign-On Bonus

Information about pay, schedules, locations, bonuses, benefits, and urgency should be included in the job description instead of the title.

Indeed specifically recommends titles that are simple, short, accurate, and similar to the terms candidates actually search for. It advises against clickbait, symbols, extra punctuation, promotional language, and details that belong in the job description.

Why Augusta Built This Feature

Our goal is not to prevent you from creating the job post you want.

The alert is designed to help you identify potential policy concerns before the job reaches Indeed, where they could affect applicant volume or job visibility.

Augusta helps apply Indeed’s title requirements while still allowing you to:

• Maintain your preferred Smart Post title on your careers page
• Publish a cleaner version to Indeed
• Understand why a title may create risk
• Decide whether to accept or reject the recommendation
• Keep your jobs aligned with Indeed’s changing quality standards

This gives your agency more control while helping protect the consistent flow of applicants from Indeed.

Additional Indeed Resources

For more detail, review Indeed’s official guidance:

• Indeed’s Job Posting Rules and Policies for Employers
• Job Posting Quality Standards
• Setting Expectations Amidst a Changing Landscape

In Summary

Clear, professional job titles help candidates understand your opening and can help protect your visibility on Indeed.

When Augusta identifies a potentially unsafe title, you will see an explanation and a recommended title for Indeed. You may accept the recommendation or continue with your original title after acknowledging the potential risk.

In most cases, the strongest approach is simple: use the actual position name in the title and place promotional details in the job description.