Indeed has several policies in place that can affect the approval of your job postings. If some of your postings are visible while others are not, it may indicate a violation of one or more of these policies. This article outlines key guidelines to follow when posting jobs on Indeed to effectively recruit caregivers for your home care agency.

Indeed Policies

- General Job Posting Standards

- Reposted Jobs, Job post duplication, and manipulation of search results 

- Job Title Variations

- Location Blasting

- Low Quality Job Titles

- Gender Discrimination & Inclusive Hiring

- Criminal History & Background Check Disclosures (New York & New Jersey)

General Job Posting Standards

Indeed is committed to delivering a high-quality job seeker experience through clear and strict job posting standards. These guidelines ensure that job listings are relevant, accurate, and respectful, providing job seekers with genuine opportunities. Below are key points of the standards:

1. Job Postings Only: Indeed only allows genuine job listings and prohibits non-job postings like training, education, or multi-level marketing opportunities.
2. Accurate Information: Job details must be precise and truthful, avoiding generic or misleading information.
3. Authorized Posters: Jobs must be posted by authorized representatives of the employer. Third-party recruiters must be transparent about their relationship with the employer.
4. Direct Employer Listings: Indeed prioritizes jobs posted directly by employers, ensuring the most direct connection between job seekers and companies.
5. No Fees for Job Seekers: Job seekers should never be charged fees or required to pay for training to access job opportunities.
6. Clear Job Titles and Descriptions: Job titles and descriptions should be clear, detailed, and free from clickbait or unnecessary information.
7. No Offensive Content: Job postings must not include offensive, lewd, or discriminatory content.
8. No Manipulation: Attempts to manipulate search results or deceive job seekers will result in reduced visibility or removal.
9. Non-Discrimination: Discrimination in any form is prohibited, and job seekers must be evaluated based on their qualifications and experience.

Failure to adhere to these standards can result in job removal or account suspension. For more detailed information, you can view the original Indeed article here.

Reposted Jobs, Job post duplication, and manipulation of search results 

Reposted Content: Posting the same job multiple times is not allowed and can lead to reduced visibility, removal, or account termination.

Job Duplication: Each job opportunity should have only one post. Duplicate or redundant posts will face similar consequences, including lowered ranking or removal.

Search Result Manipulation: Attempts to manipulate search visibility through reposting/refreshing or duplication may lead to penalties like account termination. However, sponsoring your Indeed job posts will enable it to maintain visibility on applicant search results without the need to refresh your postings. 

For more details, visit the full Indeed article here.

Job Title Variations

Indeed prohibits posting the same job vacancy multiple times with different or altered job titles. This practice, known as "title variation," involves posting the same job under various names, which creates redundancy in search results. To maintain transparency and accuracy for job seekers, Indeed only allows one job post per vacancy with a single, specific title.

Violating this policy can result in the removal of the job posting to ensure a cleaner, more effective job search experience for users.

For more details, visit the full Indeed article here.

Location Blasting

Location blasting occurs when an employer posts the same job in multiple locations where the job seeker will not actually be working. This practice can lead to irrelevant search results for job seekers, and Indeed may require sponsorship for these postings to appear in search results.

Examples for Home Care Recruiting:

• Multi-location blasting: A home care agency in Los Angeles, CA needs caregivers to work locally but posts the same job in San Diego, CA, and Fresno, CA to attract candidates from those areas.
• Single-location blasting: A home care company in San Jose, CA posts the same job in San Francisco, CA, assuming that some caregivers may commute between cities.

It is not location blasting when an employer posts the same job for multiple cities where caregivers will actually work, such as hiring home health aides for different clients in Los Angeles, Long Beach, and Santa Monica.

For more details, visit the full Indeed article here.

Low Quality Job Titles 

Indeed emphasizes the importance of clear and professional job titles to ensure a trustworthy experience for job seekers. Job titles that are misleading, overly promotional, or contain unnecessary embellishments can be flagged as low quality, potentially reducing their visibility or leading to removal.​

Examples of low-quality job titles include:

• Titles with excessive punctuation or symbols (e.g., "Caregiver!!!", "Nurse 💼")

• Use of all capital letters (e.g., "HOME HEALTH AIDE")

• Inclusion of clickbait phrases or promotional language (e.g., "$$ Sign on bonus", "Best Job Ever!", "Earn $$$ Now")

• Unclear or vague titles that don't accurately reflect the role (e.g., "Helper", "Support Staff")​

Best practices for job titles:

• Keep titles concise and specific (e.g., "Caregiver", "Certified Nursing Assistant", "Home Health Aide")

• Avoid using special characters, emojis, or promotional language

• Use standard capitalization (capitalize the first letter of each word)

• Ensure the title accurately represents the job role and responsibilities​

Adhering to these guidelines helps maintain the professionalism of your job postings and ensures they reach the appropriate audience. For more details, refer to Indeed's policy on low-quality job titles here.

Gender Discrimination & Inclusive Hiring

Indeed does not allow job postings that discriminate or show preference based on gender, sexual orientation, or gender identity—even if your state allows it under a BFOQ (Bona Fide Occupational Qualification).

What’s not allowed:

• “Female Caregiver needed for female client”

• “Male Caregivers Only”

• Gendered job titles like “Waitress,” “Handyman,” or “Salesman”

These types of posts can lead to removal from search results and may hurt your employer brand.

What to do instead:

• Use gender-neutral language throughout your job post

• Choose titles like “Caregiver,” “Server,” or “Maintenance Worker”

• Consider adding a short inclusivity statement, such as:

  “We welcome applicants of all backgrounds, experiences, and identities.”

Following this policy helps your job reach more qualified candidates—and ensures you stay in line with Indeed’s content standards.

You can read more about Indeed’s inclusive hiring policy here.

Criminal History & Background Check Disclosures (New York & New Jersey)

Indeed has additional posting requirements for jobs located in New York and New Jersey related to criminal history and background checks.

If your caregiver job is located in New York or New Jersey, avoid including language such as:

• "Background check required"
• "Must pass a criminal background check"
• "Applicants with convictions will not be considered"
• "No criminal record"
• Any statement that excludes candidates based on criminal history

Including this type of language may cause your job posting to lose visibility or become ineligible to appear on Indeed.

What Should Home Care Agencies Do?

If you recruit caregivers in New York or New Jersey:

✅ Focus your job posting on qualifications, experience, certifications, and job responsibilities.

✅ Remove criminal history or background check language from the job description itself or any screening questions. 

✅ Continue following all applicable state and federal hiring laws.

You can read more about Indeed's criminal history and background check policies here.