Google is an excellent way to diversify your applicant sources.

If your agency is running Google Ads or working with a marketing company, Augusta can send applicant conversion data back to your Google Analytics (GA4) or Google Tag Manager (GTM) account.

This helps your team understand which marketing campaigns are generating applicants while giving Google more conversion data to optimize your advertising performance over time.

In This Article

• How to enable Google tracking
• What data Augusta sends
• Understanding UTM parameters

How to Enable Tracking

Step 1: Request Your Tracking ID

Ask your marketing company for either:

• A GA4 Measurement ID (starts with G-)
• OR
• A Google Tag Manager Container ID (starts with GTM-)

If you're managing your own Google Ads or Analytics account, Google provides helpful setup resources. You can also ask ChatGPT or review Google's documentation for assistance with creating your tracking ID.

Step 2: Add Your Google ID to Augusta

1. Log in to your Augusta Dashboard.
2. Click Smart Posts.
3. Select Google Settings.
   • 
4. Under Tracking Mode, choose:
   • GA4 OR GTM
   • 
5. Paste your Google ID.
6. Click Save Google Settings.

What Data Is Sent?

When an applicant interacts with your Augusta application, we send the following events to your Google Analytics or Google Tag Manager account:

Events

• application_start – When an applicant begins an Augusta application.
• application_submitted – When an applicant successfully submits an Augusta application.

Applicant Information

We also send:

• job_id
• location_id
• channel_source

This helps your marketing team understand which jobs, locations, and marketing channels are generating applicants.

Understanding UTM Parameters

If you're working with a marketing company or running Google Ads, you may hear the term UTM parameters.

UTM parameters are tracking tags added to links that help Google Analytics identify where applicants came from and which marketing campaigns generated them.

For example, they can show whether an applicant came from:

• A Google Ads campaign
• A Facebook advertisement
• An email campaign
• Another marketing source

When an applicant submits an Augusta application, Augusta automatically passes any available UTM parameters back to your Google Analytics account.

This allows your marketing team to:

• Measure which campaigns generate applicants.
• Compare advertising performance across channels.
• Optimize future marketing efforts using real applicant conversion data.

If you have any questions or need support, please email hello@augusta.care.