If your agency is running Google Ads or working with a marketing company, Augusta can send applicant conversion data back to your Google Analytics (GA4) or Google Tag Manager (GTM) account.

This helps your team better track which marketing efforts are generating applicants.

How to Enable Tracking

Step 1: Request Your Tracking ID

Ask your marketing company for either:

• A GA4 Measurement ID (starts with G-)
  OR
• A Google Tag Manager Container ID (starts with GTM-)

Step 2: Place The Google ID In Augusta

1. Go to your Augusta Dashboard 

2. Click Smart Posts

3. Select Google Settings

4. Under Tracking Mode, select:

   1. GA4 or GTM

      1. 

5. Paste your Google ID 

6. Click Save Google Settings

What Data Is Sent

When an applicant submits an Augusta application, we send:

• application_submitted event
• job_id
• location_id
• channel_source

As well as any available UTM parameters:

• utm_source
• utm_medium
• utm_campaign
• utm_term
• utm_content

This allows your marketing team to better track which campaigns are driving applicants.