Indeed continues to evolve how jobs are ranked, displayed, and distributed across its marketplace. While many employers have experienced lower applicant volume over the past few years, many Augusta customers continue to maintain—or even improve—their hiring outcomes by adapting to Indeed's changing best practices.

This article summarizes the most important Indeed updates discussed during our webinar and provides links to Indeed's official resources for further reading.

🎥 Watch the full webinar replay:

In This Article

• Quality over quantity
• Four Indeed policies to know
• Employer verification
• Free job posting updates
• How Augusta helps
• Additional Indeed resources

Indeed Is Prioritizing Quality Over Quantity

One of the biggest changes we've seen is that Indeed continues to prioritize higher-quality recruiting experiences over simply generating more applicant volume.

This means employers who provide:

• Clear job titles
• High-quality job descriptions
• Accurate job information
• A trustworthy application experience

are generally better positioned than employers relying on outdated recruiting tactics.

Many Augusta customers are seeing fewer total applicants than several years ago—but are still maintaining strong hiring results because applicant quality has improved.

Four Indeed Policies Every Employer Should Know

1. Single-Source Feed Policy

Indeed is reducing duplicate job postings by encouraging employers to publish jobs from a single trusted source.

This helps:

• Reduce duplicate jobs
• Improve candidate trust
• Improve search quality

Learn more: Single-Source Feed Policy

2. Use Clear, Searchable Job Titles

Job titles remain one of Indeed's strongest ranking signals.

Good examples:

• Caregiver
• CNA
• Home Health Aide

Avoid:

• Hiring Now!!!
• Rockstar Caregiver
• Earn Big Money!

Learn more: Job Posting Quality Standards

3. Avoid Duplicate Job Posts

Rather than continually reposting the same jobs, Indeed encourages employers to:

• Maintain existing jobs
• Refresh job descriptions
• Remove duplicate postings
• Keep information accurate

Learn more: Job Posting Integrity & Duplicates

4. Use Inclusive Recruiting Practices

Job postings should avoid language that could discourage or exclude protected groups.

Use inclusive, neutral language throughout your recruiting process.

Learn more: Discrimination & Hate Offenses Policy

Verify Your Employer Account

Employer verification helps Indeed confirm that your business is legitimate and can improve trust with job seekers.

If your business has not completed verification—or Indeed requests updated verification—we recommend completing it promptly.

Learn more: Indeed Employer Verification

Understand Free Job Posting Changes

Indeed recently updated its Free Job Post Policy for employers posting jobs directly on Indeed.

For employers in the U.S., Canada, the U.K., and several other countries:

• Jobs posted directly on Indeed are limited to 3 free job postings per calendar month.
• Each free job remains visible for up to 30 days unless sponsored.

However, according to Indeed's policy, these limits do not apply to jobs published through approved ATS integrations, such as Augusta's Indeed integration.

This allows Augusta customers to continue publishing Smart Posts to Indeed without being subject to Indeed's monthly free job posting limit for direct postings.

Important: While Augusta helps publish your jobs through Indeed's ATS integration, we still recommend sponsoring your most important jobs whenever possible. Sponsored jobs typically receive significantly greater visibility and applicant volume than free postings.

Learn more: Free Job Post Policy

How Augusta Helps

Augusta is designed to help agencies stay aligned with Indeed's evolving best practices by providing:

• Smart Posts optimized for Google for Jobs and Indeed
• A direct Indeed integration
• Centralized recruiting workflows
• Automated applicant qualification
• Automated interview booking
• Ongoing education as Indeed continues to evolve

While no ATS can guarantee applicant volume, following Indeed's best practices and maintaining a high-quality recruiting experience can help improve long-term hiring outcomes.

Additional Indeed Resources

• Setting Expectations Amidst a Changing Landscape
• Single-Source Feed Policy
• Job Posting Quality Standards
• Job Posting Integrity & Duplicates
• Discrimination & Hate Offenses
• Employer Verification
• Free Job Post Policy
• Indeed Rules & Policies for Employers

If you have any questions, please contact hello@augusta.care.