While Yelp is best known for helping consumers find local businesses, it also allows businesses to advertise and drive traffic to their website.

For home care agencies, Yelp can be another way to increase local visibility and attract potential caregivers in your community. While it may not be your primary recruiting channel, advertising across multiple platforms gives more people the opportunity to discover your agency.

If you're creating Yelp Ads for recruiting, we recommend directing applicants to your Augusta Application so every candidate follows the same hiring process.

In This Article

• Why use Yelp with Augusta?
• Copy your Augusta Application URL
• Create a Yelp recruiting ad
• Best practices

Why Use Yelp with Augusta?

Using your Augusta Application allows every Yelp applicant to:

• Complete your Augusta Smart Application.
• Be automatically qualified using your Qualification Criteria.
• Enter your Augusta hiring workflow.
• Schedule meetings automatically (if enabled).
• Be tracked alongside applicants from your other recruiting sources.

Keeping every applicant inside Augusta gives your recruiting team one consistent hiring process, regardless of where candidates discover your agency.

Copy Your Augusta Application URL

Before creating your Yelp advertisement:

1. Log in to your Augusta Dashboard.
2. Click Copy Application URL in the upper-right corner.
3. Select Yelp
4. Click Copy Link.

Learn more: Track Where Applicants Come From with Custom Application Links

Create a Yelp Recruiting Ad

1. Sign in to your Yelp Business account.
2. Click Yelp Ads from the left navigation menu.
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3. Select Website Clicks as your advertising goal.
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4. Paste your Augusta Application URL into the Website URL field.
5. Write your ad copy. Keep it short and engaging, highlighting why caregivers should apply to your agency. Consider mentioning benefits such as flexible schedules, competitive pay, career growth, or a supportive team.
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6. Review your keyword targeting. Yelp will suggest keywords based on your business profile. Remove any keywords that don't align with your caregiver recruiting efforts.

   • 

   Note: If you need to change your keyword categories, update your Yelp Business profile first. Yelp generates keyword suggestions based on your business information.

7. Choose the geographic area where you want your advertisement to appear by adjusting the radius around your office location.
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8. Set your daily advertising budget.

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   Note: Yelp Ads use a pay-per-click (PPC) model, meaning you're only charged when someone clicks your advertisement.

9. After publishing your advertisement, add an ad photo:

   • Open Ad Settings.
   • Locate the Ad Photo section.
   • Click Upload Photo.
   • Choose a high-quality image.
   • 

   We recommend using a photo of your caregivers or office team to help your advertisement feel authentic, approachable, and relevant to potential applicants.

Best Practices

• Use a channel-tracked Augusta Application URL so you can identify applicants from Yelp.
• Keep your job title, pay, and messaging consistent with your other recruiting channels.
• Use high-quality, authentic photos of your team whenever possible.
• Continue advertising across multiple recruiting channels to increase your agency's visibility in your local market.

Recruiting success often comes from being visible in multiple places. Every additional platform gives potential caregivers another opportunity to discover your agency and apply.

If you have any questions or need help using Yelp with Augusta, please contact hello@augusta.care.