Recruiting works best when it's proactive—not reactive.

Rather than creating a brand-new job every time you need another caregiver, build a recruiting strategy that gives you a consistent flow of applicants while still allowing you to target immediate hiring needs.

For most agencies, that means running two types of job posts:

• An evergreen caregiver job that stays active year-round.
• Targeted job posts for specific hiring priorities as they arise.

🌱 Start with an Evergreen Job Post

Every agency should have at least one caregiver job that is always active.

Think of this as your recruiting foundation.

Its purpose isn't to fill one client.

It's to create a consistent pipeline of caregivers so you're prepared for:

• New client starts
• Caregiver turnover
• Business growth
• Unexpected staffing needs

Your evergreen job should:

• Represent your primary caregiver role
• Clearly explain your company
• Showcase your pay, benefits, and culture
• Remain active throughout the year
• Be sponsored to maintain applicant visibility

Rather than recruiting only when you're short-staffed, an evergreen post helps your agency recruit continuously.

🎯 Add Targeted Job Posts for Immediate Needs

Your evergreen posting shouldn't do all the work.

When new hiring priorities arise, create additional targeted job posts for needs such as:

• Weekend caregivers
• Overnight caregivers
• Dementia experience
• CNA or CHHA roles
• Specific cities or service areas
• Live-in caregivers

These postings allow you to market directly to the applicants you're trying to attract right now.

Once you've filled those needs, you can close those targeted postings while your evergreen posting continues bringing applicants into your pipeline.

📊 A Simple Recruiting Strategy

Most agencies only need one evergreen posting plus a handful of targeted postings based on current hiring needs.

💡 Why This Matters

Waiting until you need caregivers before creating job posts often means you're already behind.

The agencies that hire most consistently are usually recruiting before they become short-staffed.

Think of your evergreen posting as keeping your recruiting engine running, while your targeted postings help solve today's staffing priorities.

Indeed Best Practice: Keep Evergreen Roles Running

If you're recruiting on Indeed, your evergreen strategy becomes even more important.

Indeed's current guidance recommends keeping ongoing roles active rather than repeatedly closing, reposting, or refreshing the same position simply to make it appear new.

Instead:

• Keep your evergreen caregiver role active.
• Use sponsorship when you need additional visibility.
• Create separate targeted job posts for temporary hiring needs.
• Close those targeted postings once the hiring need has been filled.

This approach aligns with Indeed's current recommendations around duplicate jobs while helping maintain long-term visibility for your ongoing caregiver role.

Note: Reposting or refreshing duplicate jobs solely to gain additional visibility may reduce organic visibility. If your role is still actively hiring, it's generally better to keep the original posting open and use sponsorship when additional applicant volume is needed.

Don't Forget: Marketing Is Bigger Than One Job Board

While Indeed is an important recruiting channel, it shouldn't be your only one.

Many successful agencies also recruit through:

• Facebook Ads
• Facebook Groups
• Google for Jobs
• Craigslist
• ZipRecruiter
• Community partnerships
• Hiring events
• Referral programs

Diversifying your recruiting channels helps build a stronger, more resilient hiring pipeline over time.

Final Thoughts

Recruiting is most successful when it's consistent.

Rather than constantly starting over with new job posts, build a foundation that keeps applicants flowing year-round.

• Keep one evergreen caregiver job active.
• Add targeted job posts as hiring needs change.
• Sponsor the jobs that matter most.
• Diversify your recruiting channels.

The agencies that hire consistently are typically the ones that recruit consistently.